The 2020 Evian international activation campaign aimed to promote a conscious and responsible lifestyle during travel through innovative packaging and communication. It engaged numerous European countries, including Spain, Portugal, Italy, the Czech Republic, Cyprus, and Sweden. The campaign expanded as Thailand, Russia, and Egypt joined in.

The highlight was the "inspiring collection," where Evian bottles transformed into postcards, showcasing magnificent cities worldwide. This concept inspired individuals to embrace authentic local experiences while respecting the environment. By preserving these memories, the campaign empowered people to create lasting stories. Join Evian and "make your stories live for good."